Target Introduces New Grocery Brand, Commits to GMO Free in 2014

Earlier this year, Target introduced Simply Balanced, a new grocery brand within its brand portfolio.  At the time of launch in June 2013, Simply Balanced products exclude 105 common food additive ingredients, and advertise that a vast majority of products offered under this brand are made with no GMOs.

From the Target press release:  The Simply Balanced collection is crafted to be free of artificial flavors, colors and preservatives, and avoids high fructose corn syrup. The collection never uses trans fats, is mindful about the amount of sodium in each product, and forty percent of the products are organic – giving guests more of the simple, recognizable ingredients they know and want – and a food label they can understand.

Simply Balanced includes over 250 common grocery products and as part of Target’s “commitment to wellness”, the company has pledged to eliminate all GMOs in this brand by the end of 2014.

U.S. sales of organic food and beverages grew to $26.7 billion in 2010[1], with global sales of approximately $63 billion.  During the period of 2002-2011, they grew 170%, averaging about 19% per year[2].



[1] Organic Trade Association’s 2011 Organic Industry Survey 

[2] AG Professional, “Organic sales reach $63 billion, U.S. is largest market

Madeleine Love’s Great Big List of Studies

Madeleine Love is posting an ongoing series reviewing studies of GM food that assert their safety, which she demonstrates is false.

“Promoters of GM food and crops tend to cite this list as an enormous collection of studies demonstrating the human food safety of commercial GM crops. I begin this new series of posts to show that this list demonstrates nothing of the kind.  In fact, there has never been a study looking to see if GM food (of any single or combined exposures to GM lines, approved or rogue) has been safe to eat, or not. Not one. Indeed our food regulator here in Australia, FSANZ, has given the responsibility of post-marketing studies to the patent holders of the GM crops, Monsanto, Dow, Bayer, Du Pont, Syngenta et al.”

Well sourced and referenced for further study, the full series (currently 16) are linked here.

“A number of the studies on the list report changes, findings of harm, or findings that contradict assumptions made by regulators when they approved GM food for consumption. There are studies on experimental GM crops that produced adverse health outcomes in animals. Other ‘studies’ are opinion based discussions founded on a priori assumptions, their validity yet to be demonstrated. Some are simply irrelevant to human food safety.”